A project called Project Implicit was a research tool that began at Yale in 1995, now 20,000 new tests are taken each week online by people curious about their unconscious biases. The project has 11 million completed tests so far.
Participants assign a class of positive or negative attributes - such as smart or lazy - to a group of people by gender, religious affiliation or ethnicity - as fast as they can. Reaction measurements are taken to give an accurate reading of the natural response.
Brian Nosek, a professor at the University of Virginia and one the creators of the project said:
"It's become the biggest behavioural science experiment ever. It just ballooned beyond our wildest imagination."
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment